Andalucia Steve the dream

Marketing insights will go here. I'm particularly interesting in multi-topic personal branding (MTPB). A lot of marketing gurus have tied their colors to the mast of personal branding without really looking at the pitfalls of doing this in the gig economy. What if you are a Uber driver by day and a drummer by night? What if you run a property rental business and make your own cheese? I am one of these people and it's a worry because the perceived wisdom is you should choose one topic, stick to it an build a community around it. Well there are other approaches which I'll be looking at here.