Andalucia Steve

...living the dream

Marketing Memories from the UK to Spain

Fondly remembering the days when marketers used to give stuff away!
Kids like me who grew up in the 1960s probably had one advantage over all generations of children before or since in that we were the greatest beneficiaries of the boom-time of incentive marketing. If you were born any earlier the economy wasn't quite so strong and so marketers were being a little more thrifty and if you were born a little later, well the bean counters kind of took over and clamped down on frivolous spending. But for about a decade and a half there was a period of... read more
 

On the Virtues of Laziness

It's more a question of effective energy management!
Being lazy is often frowned upon by society but I'd like to argue here today that not only is being lazy a virtue, it's actually a personality trait that benefits wider society. There are some great definitions of the word lazy such is this one from Merriam-Webster: disinclined to activity or exertion : not energetic or vigorous. Most of them reserve overtly negatively charged terms, but when you look at synonyms for the word 'lazy' it's a different story. Try these out for size: apathetic,... read more
 

Why I prefer cats to dogs!

Relax, it's just a personal opinion!
I'll probably get slaughtered for saying it but I much prefer cats to dogs! Not that I dislike dogs. Far from it. Some of my best friends etc... I see the pleasure people get from them but to me they're kind of like groupies hanging around rock stars. The relationship is a bit too easy and one-sided. Getting a dog to dislike you is really hard but cats can take umbridge with you for any number of trivial reasons, from buying them Salmon & Shrimp flavoured food instead of... read more
 
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